Wikipedia defines “Business” as follows: The etymology of "business" relates to the state of being busy either as an individual or society as a whole, doing commercially viable and profitable work. The term "business" has at least three usages, depending on the scope — the singular usage (above) to mean a particular company or corporation, the generalized usage to refer to a particular market sector, such as "the music business" and compound forms such as agribusiness, or the broadest meaning to include all activity by the community of suppliers of goods and services. However, the exact definition of business, like much else in the philosophy of business, is a matter of debate and complexity of meanings.

What does doing “Business” mean to you? Just being Busy? Being Busy having fun? Being Busy making a profit? Or something else?

Unfortunatley just being Busy seems to be the most common meaning to many in the Balloon Industry. Building a Business is more than being Busy, it’s being busy making a profit! Yes having fun is part of it but, without the tools to make a profit you will soon tire of the pace and even find yourself paying money to “Have Fun and keep Busy.”

The “Tools” you need are easily gotten. It’s called EDUCATION. Education to build your skills, learn the ins and outs of making sure you have a profit from every job and increase your ability to offer the services customers look for. Don’t underestimate the power of Education. What little time, and money, you may give up to attend an educational event or seminar will be more than compensated in your ability to make a profit and therefore have more fun at what you do.

When you attend a learning experience remember to take time to include classes that taech the art of doing Business. For some reason many people in the Balloon industry pass over Business classes in favor of the more exciting sounding “How to decorate” classes. Without the knowledge gained in the “Business” classes it doesn’t matter how much you know about “How to decorate,” because you won’t be able to run your Business giving you a chance to do the Decorating.

There are several opportunities for Education held around the country. Some are just for Twisters. Some are just for decorators and some offer both elements to help increase your offerings to customers. Check out the details and make the decision on the event that works best for you and your needs.

I admit I am predjudiced on my belief that the event in Las vegas offers, what I believe to be the best and most economical chance to gain great education from experienced instructors. Wether you are just beginning in the business or have been doing Balloons for years and are more advanced, Balloon Camp and Diamond Jam offer everything you need to increase your skills and learn new techniques.

When you think of Business, think of how you can increase your value and abilities in order to run a successful operation. When you think of your Business look at the WHOLE Picture. Knowing how to do the work, Having fun at what you do, taking care of the income and expenditures, the personel and the insurance they all make up doing BUSINESS. EDUCATION IS THE KEY.

All the best
Dave Scott